A new visual identity for Eurograin
On the occasion of the website redesign, the question of Eurograin's visual identity, logo, colors and brand signature arose. After several stages of research and discussion, it was an evolution of the existing (rather than a complete redesign) that was decided by Nicolas Perrachon and Vincent Midy. Thus, the two colors of the logo, orange-yellow and dark gray, which are both significant (yellow for grain and gray for steel) and well associated with the brand, are retained. The typography is modernized and bolded to provide stability and readability. The grain pattern that adorned the "i" in the old logo is simplified and stylized.
La signature de marque devient "Constructeur de silos et de bâtiments agro-industriels à l'épreuve du temps", ce qui relie la marque au métier de l'entreprise tout en faisant ressortir la fiabilité et la durabilité spécifiques aux silos carrés de type "palplanche", la signature industrielle d'Eurograin.
Eurograin's visual identity had to correspond to the company's new ambition without denying any of its fundamentals.
Nicolas Perrachon
This evolution was implemented from October, both in press publications and on social networks as well as on the Eurograin stand at the Grain & Milling Expo in Casablanca.
